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Hospitality Group

Book a Party or Event

Whether you're planning a large party, a business gathering, or a special celebration, our venues - Amara, Lucille, and Merchant - provide the perfect setting.

 

Each space, from the stylish and welcoming Amara, the eclectic and vibrant Lucille, to the contemporary comfort of Merchant, has been meticulously designed to cater to a diverse range of events.

 

Discover the distinct character of each venue as we guide you through what makes them the ideal choice for your next gathering. 

Amara

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Amara is built for large parties, whether it is a rehearsal dinner, wedding party, quick business lunch, an outing with friends or a family celebration. The setting is both welcoming and stylish. The entire dining area allows for natural light to augment the carefully designed interior lighting. Our warm ambiance is complimented by a versatile seating arrangement is featuring comfortable booths with tufted leather backs and a mix of chairs and wooden tables that can be reconfigured to suit the size and nature of your party. The wood-paneled walls add an element of sophistication and warmth (they are also noise-cancelling!), while the open layout ensures your party can enjoy a sense of privacy without feeling isolated. The bar area presents a lively backdrop for events, with its well-stocked shelves and a bustling atmosphere that could serve as a perfect spot for business happy hours or casual get-togethers.

All is offered cocktail-style or family-style for large parties from 15-150+ guests.

BOOK A PRIVATE EXPERIENCE:

Make your party educational and interactive with our Personal Wine Tasting experience, led by our James Juedes, Partner and Sommelier. This unique class includes a presentation and tasting of select wines where we highlight the producers and tasting notes of our wines.

See here for our large party packages and menus, or click below to have a member from our Reservations Team contact you for a quote.

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We have three floors, 5 festive spaces and some of the best AV in Madison.  We invite you to work with our hospitality team known for our fun, warm and friendly approach to hospitality. Whether you’re looking for an intimate gathering, a cocktail party, or wedding or rehearsal dinner, Lucille has a unique and inspired event space for any party.  The distinctive aesthetic ranges from cozy and intimate to open and festive with decor, food and beverage steeped in creative culture.

 

The Lounge is an exclusive space within a vintage 1920s bank vault, offers a sophisticated yet relaxed setting with velvet seating and a historic cocktail bar, ideal for intimate gatherings of up to 50 guests. For those seeking a blend of privacy and scenic views, the 2nd Floor Capitol Point View provides an industrial yet intimate ambiance with stunning views of the Capitol Building, accommodating up to 35 guests. The 1st Floor Communal Tables, set adjacent to a large pewter bar with three long farmhouse tables, present a lively, open atmosphere perfect for casual meet-ups or happy hour dining for up to 36 people. Larger events find a home on the 2nd Floor, which can be fully or partially reserved to combine industrial charm with versatile seating options, catering to up to 100 guests. For an outdoor experience, the seasonal outdoor bar and King St. Patio offer a distinctive al fresco setting with full cocktail service and captivating views, each seating 25 guests.  Full buyouts encompassing all the spaces above can accommodate 125 to 250+ guests.


BOOK A PRIVATE EXPERIENCE:

Whether it's a team outing or family night, learn how to do what we do at Lucille from the pros!  We offer unique programming including pizza-making parties and cocktail classes led by our senior staff.

See here for our large party packages and menus, or click below to have a member from our Reservations Team contact you for a quote.

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Merchant's dining room is a space where contemporary design meets comfort, creating an inviting backdrop for various social occasions. With its modern industrial vibe, the room features exposed ductwork and a high ceiling, adding an open and airy feel. Large windows (which open entirely to the street in the summer) allow natural light and air to cascade in, enhancing the warmth of the wooden tables and the rich tones of the leather banquettes. The lighting is a mix of pendant lamps with a vintage flair and soft candlelight on the tables, offering a cozy ambiance once the sun sets. This blend of elements makes the space versatile — equally suitable for a business happy hour or an intimate rehearsal dinner.

 

The seating is diverse, from booths lined with plush, green velvet for comfort and privacy to wooden chairs that can be easily rearranged to accommodate groups of varying sizes. For a small meeting or business gathering, the atmosphere strikes the right balance between relaxed and professional. For wedding parties and social events, the space offers a sophisticated canvas that can be personalized with minimal decor additions. All is offered cocktail-style or family-style for large parties from 15-150+ guests.

BOOK A PRIVATE EXPERIENCE:

Looking for a fun and educational experience for your team or family? Join us at Merchant for a hands-on Personal Cocktail Tasting session. Our expert Lead Bartenders will guide you through the art of cocktail making, showcasing our top-selling drinks. You'll get to taste and learn about the premium ingredients and techniques we use to create these amazing beverages. It's a perfect mix of learning and enjoyment!

See here for our large party packages and menus, or click below to have a member from our Reservations Team contact you for a quote.